How do I Price? (UEC5011)

Applying economic principles to real-world businesses

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How do I Price?

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Pricing is a significant decision in your business.

This minicourse provides a deeper understanding of pricing, including how to apply the conventional economics model in a real-world business context. You will look at how pricing decisions are made, and learn how to apply these to your own business.

About the course

What will you achieve?

By the end of the course, you'll be able to:

  • Demonstrate advanced knowledge and understanding of pricing concepts, including market conditions and consumer elasticity of demand.
  • Generate a profit-maximising pricing solution in response to a current professional context.

What topics will you cover?

  • Demand
  • Marginal analysis
  • Elasticity
  • Pricing decision impacts


To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a pricing review and adjustment solution.

University level expertise

Dr. Benjamin Vu lectures in Economics at the University of Southern Queensland. His research output has been published by prestigious journals such as Applied Economics, Journal of Biosocial Science, Public Health, Children and Youth Services Review, Economic Analysis and Policy, Australasian Journal of Regional Studies, Journal of Economic Research. He holds a Ph.D. in Economics, and has been awarded scholarships and grants worth over $250,000

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