PR Tools for Making Sense of Chaos (UPR5012)

Using research to gain insight into your audience

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PR Tools for Making Sense of Chaos

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A $775.00

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Knowing how to create a behavioural change is essential to public relations work.

This minicourse examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.

About the course

What will you achieve?

By the end of the course, you'll be able to:

  • Generate and articulate a public relations campaign leveraging a range of communication tools and encompassing objectives, strategy, tools, implementation schedules and a budget.

What topics will you cover?

  • Theory of change communications
  • Analysis of target publics
  • Targets, goals and objectives for campaigns
  • Developing themes and key messages


To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a data analysis, goals and recommendations.

University level expertise

Matt Grant has worked in professional communications for more than 25 years as a commercial television news chief of staff, and senior communications manager and consultant to Federal, State and local Government departments. He has been involved at a senior level in communications planning and delivery during several major events, including Olympic and Commonwealth Games, major military activities and deployments around the world, as well as in emergency response to national and international scale incidents. His research interests focus on the impact of social media on communication.

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