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This minicourse examines the framework that guides change communication campaigns. You will see the process of synthesising research results to gain insights into how to connect with target publics. This process provides the foundation for a change communication campaign.
By the end of the course, you'll be able to:
To be eligible for a digital badge for this minicourse, you will need to successfully complete an assessment which includes a data analysis, goals and recommendations.
Matt Grant has worked in professional communications for more than 25 years as a commercial television news chief of staff, and senior communications manager and consultant to Federal, State and local Government departments. He has been involved at a senior level in communications planning and delivery during several major events, including Olympic and Commonwealth Games, major military activities and deployments around the world, as well as in emergency response to national and international scale incidents. His research interests focus on the impact of social media on communication.